I saw something I really like the other day. I rolled past another “for sale” billboard with the characteristic sticker stuck at 45 degrees denoting a successful transaction.

This one was different. It advertised the joy of completion like most do but put the joy of the completion where, I believe, it belongs; with the parties to the sale not with the agent or the agency.

It read “purchased”. That’s it.

Not a great big red, “look what we’ve done” sold sign or worse yet a sold by <insert agent name and phone number> sign. I’m not waiting for dancing pompom people.

It was subtle, unobtrusive and thereby effective.

Thanks Agency by 

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